CRMs and talent communities weren't designed to convert qualified applicants at scale.
Your CRM contains valuable candidates — career site connections, past applicants, event leads. People who showed interest but never applied — or applied once and went cold.
CRMs excel at creating buzzword stuffed features. But converting database contacts into active job applicants requires infrastructure and automation your CRM doesn't have.
Dalia identifies high-intent candidates and converts them to applicants, automatically.
Increase conversion by reaching the candidates most likely to apply
Dalia combines your CRM data with our rich profile data to target candidates with the most relevant jobs, prioritizing those showing intent signals most likely to convert.
Get richer CRM data with every engagement
When candidates engage with Activate, Dalia captures updated preferences, availability, job interests, and response patterns — then syncs that data back to your CRM. Your database gets richer over time with actionable intent signals, giving recruiters better information for future outreach.
Reach candidates where they actually respond
70% of re-engagement happens via text. Activate delivers both text and email at scale, reaching high-intent candidates where they're most responsive.
Protect your brand with automatic frequency control
Over-sending is the fastest way to ruin your brand reputation. Dalia maximizes text and email delivery by adjusting send frequency based on each user's engagement. Candidates who don't engage are unsubscribed automatically.
The numbers
increase in ATS applications from existing database
of dormant candidates re-engage
acquisition cost (employers already paid for these leads)
Who uses Activate?
Seasonal employers
Hospitality, retail, events. Reactivate last year's candidates when hiring ramps up again.
High-volume hourly hiring
Healthcare, food service, logistics. Turn one-time applicants into repeat applicants for new roles.
Multi-location employers
Candidates who applied in one city but moved. Surface jobs in their new location.
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