CUSTOMER STORY
How QPS Employment Group Improved Job Advertising Efficiency
“When we think about ROI with Dalia, it’s about candidates we wouldn’t have had otherwise. The cost per candidate we’re seeing is really good.”
Mark Milan
Marketing Manager, QPS Employment Group
Challenges
❌ Job advertising traffic didn't convert into applicants at a high enough rate.
❌ This low conversion rate made QPS's recruiting more costly
Solutions
✅ Dalia brings back lost candidates to apply on QPS's career site.
✅ It adds a new touch point to QPS's existing sourcing and outbound messaging to candidates.
Results
📈 Dalia delivers net new candidates to QPS at a lower cost.
📈 QPS's job advertising becomes more efficient because they're converting more traffic into applicants.
The Challenge
Maximize ROI from job boards and external channels
Like most staffing companies, QPS is always looking for more great people. With more than 50 offices, 2,000 openings, and 6,000-plus employees placed with its customers, QPS regularly thinks about ways to drive more high-quality candidate volume.
With existing investments in job boards and social media, QPS needs to maximize those channels to deliver the best ROI.
“We need an easy way to attract applicants, and once they’re on our website, capture their information,” said Mark Milan, Marketing Manager for QPS. “High touch is one of our company beliefs, so candidate engagement is important to us."
“With any new provider, the value and the ROI are primary. With Dalia, we saw a clear purpose and value because we were losing people from our website who weren’t applying with us.”
- Mark Milan, Marketing Manager, QPS Employment Group
The Solution
Engage candidates who weren't converting into placements
The team at QPS does its own sourcing and outbound messaging to candidates, and Dalia acts as another touchpoint to bring them back to apply on the QPS site.
“We were looking at automated tools like Dalia to add value,” Milan said. “You can’t replace human contact, but you can help it and add to it.”
Because QPS is always seeking high-skill, often hard-to-find talent, return on investment is paramount, especially in a competitive hiring environment where candidates have options. QPS looked to Dalia to gain efficiency and to maximize the candidate traffic to their website that wasn’t converting to placements.
“In the staffing segment, there are thousands of different types of technologies,” Milan said. “It’s important for us to work with providers whose products deliver on the promises they make.”
The Results
Increased candidate flow and improved job advertising efficiency
Dalia’s automated email program stood out from other solutions because it allows the QPS team to focus on its core business - connecting high-value talent with its customers - without any day-to-day maintenance.
“With any new provider, the value and the ROI are primary,” Milan said. “With Dalia, we saw a clear purpose and value because we were losing people from our website who weren’t applying with us.”
Dalia immediately delivered net new candidates to QPS at a competitive cost, while also adding efficiency to QPS’s job advertising.
“When we think about ROI with Dalia, it’s about candidates we wouldn’t have had otherwise,” Milan said. “The cost per candidate we’re seeing is really good.”